Need some veterinary social media inspiration for January? We’ve got your veterinary clinic covered with a guide to add to your marketing plan. This month is jam-packed with fun social media marketing holidays and activities that you can easily tie back to your business. Kick-off the start of the new year with engaging social media content, promotional events, and blog posts that are informational and enjoyable. To give you a head start, we’ve put together a list of 15 content ideas to help with your clinic’s marketing strategy this month that should delight and draw engagement from pet owners.
Veterinary Marketing Ideas for January
1. Ring in the New Year
Celebrate the start of 2023 with a New Year’s greeting! You can also use this opportunity to thank your clients for entrusting their beloved pets to your care year after year. Share New Year’s resolutions from your team and what you look forward to in 2023. That personal touch helps to build and maintain connection with clients and prospective clients.
2. New Year, New Pet
Many people welcome new furry family members during the holidays. Use this time to educate new pet owners about what they can do to keep their pet happy and healthy, such as regular veterinary visits for preventive care. You may even want to consider running specials on first visits or vaccinations to encourage pet parents to come in and establish a relationship with you as their family veterinarian.
What dog doesn’t love a walk? Share dog-walking tips and safety information throughout the month—this will show your clients that your care for their pets extends beyond the walls of your clinic. Does your clinic offer any puppy or dog training programs? It’s the perfect time to plug those leash lessons!
Speaking of training, use this month to educate your clients on best practices for dog training and tips on where to start. If your clinic offers any programs or classes, share success stories from previous “graduates” along with cute photos! Are any of your clients struggling with getting their pup to perform basic commands? Encourage them to contact you about behavioral help.
5. National Pet Travel Safety Day
Not all pet parents out there know how to care for their furry friends while traveling. Instead of relying on internet searches (which we all know can yield hit-or-miss results), they can turn to you as a reliable, trustworthy expert with accurate information. Share travel tips your clients would find helpful and maybe wouldn’t know otherwise, such as how to get a pet health certificate for international trips.
Have some fun with Science Fiction Day! Are any of your team members into the genre? Have them share their favorite movies and characters—bonus points if they share a photo of themselves or their own pets in costume.
7. National Trivia Day
For those who enjoy learning and sharing interesting facts, this day is for you! Try asking your followers animal-related trivia questions, encouraging them to leave their guesses in the comments—this helps boost engagement, making your post most visible on social media.
Does your clinic offer avian care? Celebrate National Bird Day by sharing photos of your winged pets and patients! Get your online community involved by inviting them to chime in with their own photos and favorite memories of their birds.
9. Martin Luther King Jr. Day
This day honors the prolific preacher, activist, and figure from the American Civil Rights Movement. Share one of his many powerful, thought-provoking statements and what it means to your team.
10. National Hugging Day
Use this lighthearted day to spread some love and levity on social media. Ask your followers to comment with photos of them cuddling up with their furry friends.
Spread some positivity by sharing sweet photos of your patients along with what kind of praises you’d give them. Invite your clients to do the same by commenting with photos of their furry friends and how they’d complement them.
12. Change a Pet’s Life Day
This day is set aside to bring awareness to animals in need and encourage pet adoption from shelters. Consider sharing adoption success stories with your followers, as well as any special partnerships you have with your local shelters and animal rescues.
Get silly with this unique holiday! Does “no more food” actually mean “more food”? Does the dog walk the human? Don’t forget to use the hashtag #OppositeDay to help attract more users to your social profiles.
14. National Answer Your Cat’s Questions Day
Ever wonder what goes on in a cat’s head? Take advantage of this day by posting some funny questions feline friends might ask, especially when they’re at the clinic! You can also take this opportunity to highlight any feline behavioral services you offer.
15. National Seeing Eye Dog Day
This day celebrates the service dogs who are specially trained to aid their visually impaired owners. Raise awareness around just how amazing these canine helpers are and the training they undergo in order to become a seeing eye dog.
Need more than just veterinary marketing ideas for January?
Check out our complete social media holiday calendar for veterinary hospitals. We update it often so you never run out of awesome campaigns and ideas.
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