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What does grassroots marketing even mean? Instead of putting a marketing campaign in place that will reach the most substantial amount of people possible, grassroots marketing relies on specialized targeting to reach a highly niched group of individuals that are...

Every day you wake up and get ready to do what you pledged to do, provide quality care to the animals that come to your clinic. You go to school, train, and prepare to offer perfect care during every single visit. As you know, not every visit goes as planned. Even...

This morning Facebook announced that big changes were coming to the design of their business pages, with a renewed focus on the connection between you and your clients. With a renewed visual aspect, content directly from your veterinary team as well as beautiful...

There are tens of thousands of veterinary hospitals around the world - what makes you different? Everyone wants to offer compassionate, individualized care. Everyone promises to treat your pet like a member of the family. There are many AAHA-Accredited hospitals, and...

We have now had two clients find out what happens when you use photos that aren't yours in the digital space and we think it provides a great teachable moment for all of us. This post is not to mock them, which is why we would never name them - but to educate you...

At the risk of sounding super corny, things tend to “heat up” at veterinary clinics during the summer. There are kittens coming out of the woodwork, emergencies skyrocket, and the phone starts ringing off the hook. Running around like a chicken with your head cut off...

So you want to do a photo contest to create some buzz on your social media pages but cannot decide which platform to use? Today, we'll help you make the decision on the battle of Facebook vs Instagram. First, let's talk about Facebook. Facebook is your best social...