Need some veterinary social media inspiration for November? We’ve got your veterinary clinic covered with a guide to add to your marketing plan. This month is jam-packed with fun social media marketing holidays and activities that you can easily tie back to your business. Kick-off the start of the holiday season with engaging social media content, promotional events, and blog posts that are informational and enjoyable. To give you a head start, we’ve put together a list of 20 content ideas to help with your clinic’s marketing strategy this month that should delight and draw engagement from pet owners.
Veterinary Marketing Ideas for November
1. Why You’re Thankful
Thanksgiving is all about giving thanks for the important things in life. As we’ve all lived through the high stress of COVID for two years now, sharing reasons you’re thankful to work in veterinary medicine is a great way to humanize your team and elicit thankful responses from your clients. This is also a great time to request more positive reviews from clients and boost your brand’s standing online and get an SEO boost before the holiday season is in full effect. We recommend a video featuring members of your team sharing what they’re thankful for this holiday season.
2. Holiday Toxins for Pets
Education is one of the top reasons that people follow pages online, and this is a great time to educate clients and to provide safety tips for your patients. The holiday season is wild and crazy, and it’s important for pet owners to understand the dangers of leaving extra chocolate laying around. Whether you’re sharing a true story or the side effects of a pet chomping into an onion, this is a great time to provide real examples of present danger in their lives. This is extremely shareable content and will surely bring you back some thanks for sharing some knowledge.
3. National Senior Pet Month
Senior pets need a different level of care than younger pets, and this is a perfect time to showcase the importance of preventive care, semi-annual wellness visits, and other lifestyle changes needed to extend a pet’s life. Many of the health issues that senior pets face are chronic conditions that should not be ignored.
4. National Pet Diabetes Month
One in every 200 cats may be affected by diabetes mellitus (DM). Untreated, this disease can be fatal in both dogs and cats, and that makes November a great time to share clinical signs of DM in your client’s pets. Create a graphic or blog that gives pet owners signs to watch for, like excessive thirst, excessive urination, weight loss, lethargy, or poor skin conditions. For any disease, awareness is key!
5. National Pet Cancer Awareness Month
Cancer is the number one disease-related cause of cats and dogs in the United States, with one in four dogs and one in five cats being affected at some point. Whether you offer oncology services or not, this is a great chance to share survivor stories, health tips, and signs to watch out for as your patients age.
6. Bird Health Appreciation Week
For our avian veterinarians out there, this week is your time to shine! Bringing home a new bird can be a wonderful experience, but they deserve the same level of care that cats and dogs receive from their owners. Use this week to do a series of posts on diet, keeping a clean cage, toys, exercise, and how to provide clean food and water to pet birds.
7. National Animal Shelter Appreciation Week
We’ve said it before, and we’ll repeat it—it’s a beautiful thing for your community when local veterinary businesses partner with local animal shelters. Assisting your local shelter is a great way to establish a relationship. In exchange for your services and expertise, the shelter could refer new pet parents to your practice. Creating care plans and performing services on adoptees establishes you as their caregiver, making your practice the top choice for continued care. Set the partnership, and work with your new partner to share content on each other’s feeds.
8. National Cook for Your Pets Day
Does your team have a healthy recipe they love? Create a graphic or blog post with the ingredients and steps needed to provide a surprise meal for the pet in your client’s life.
9. International Pet Groomer Appreciation Day
Groomers keep or pets happy and healthy, and they deserve love year-round. Use today to showcase the groomer that keeps pets at your clinic looking and feeling their best. You can also create posts around proper bathing tips and share products you recommend (or even sell) to help owners keep pets at home.
Diwali is the Indian “festival of lights”—a holiday that celebrates the triumph of good over evil. Diwali consists of a five-day celebration that peaks on the third day with the main celebration of Diwali.
11. Veterans Day / Remembrance Day
Use this day to remember and honor the amazing people that have served in the military. Use today to say thank you and showcase any members of your team (or clients) that have served in the military.
12. World Kindness Day
Veterinary medicine has been through a lot during the COVID pandemic. As you know, customers have had to be reminded (a lot) about the struggles our industry has faced over the last few years, and a post about being kind may be an excellent reminder to all parties involved. Share photos of your team and the ways that you support each other. Ask your social media followers to share stories of their best visit to see you in the past; you’ll be able to turn those comments into social posts, too!
13. International Students” Day
If you’re in veterinary medicine, you have ties to veterinary school. Use this day to show school pride in the schools that shaped your veterinary team and share stories about their journey to veterinary medicine. Many pet owners may not understand what goes into becoming a veterinary professional, and this is a perfect day to explain it to them.
14. World Hello Day
Hello Day can be used for various posts, but we recommend using it to showcase how to introduce a new pet to the household. Bringing home a new animal can be stressful to the existing animals in the house, but tips on doing this correctly will be valuable for your followers.
Use today to give thanks to your team, your clients and patients, and for the people in your life that mean something to you. Ask users to share what they’re most thankful for—the comments and replies may inspire your team and remind them of the amazing work you’re all doing.
16. Black Friday
Black Friday is one of the largest shopping days of the year, and veterinary businesses should absolutely partake in the activities! Whether you sell food, supplements, treats, toys, or other supplies, a small discount for Black Friday may be a great time to clear out some merchandise and remind your clients how simple it is to buy their pet supplies from your business.
17. Small Business Saturday
Small Business Saturday is a great chance to remind people that you’re a local business bringing real value to the community. Many credit cards offer rewards and cash back for spending money with small businesses, so this is a great time for an extended “Black Friday sale” to encourage people to shop, get rewards, and support a wonderful local business.
The most common tradition of Hanukkah is the lighting of a commemorative menorah. Many families of the Jewish faith will commonly have these in their homes, while Jewish organizations and communities as a whole may have larger menorahs displayed in public organizations. Don’t forget to wish everyone a very happy Hanukkah!
19. Cold Weather Tips
This time of the year, the weather is dropping and that means additional care is needed for our pets to keep them safe. Tips can include grooming, paw protection, diet, and things like the correct amount of time to let your pets be outside during extreme weather. Include your entire team and turn this into a series of tips that can be shared over a series of days to encourage clients to keep coming back to check your page.
20. Holiday Closures
As your team prepares to spend time away from work and with family for the holidays, be sure to communicate changes in open dates and schedule early and often so your clients can be prepared. Use these posts to remind clients to book appointments and to stock up on food and medication they’ll be needing during the holidays. WhiskerCloud customers, be sure to email our support team with holiday closures so that we can make sure everything is updated online.
We’ve given you the ideas; now, the next step is creating your content and scheduling it out! Or make your life even easier and let our team take care of your content creation for you. Our content plan customers receive custom graphics and scheduling tailored to their audience and increase traffic to their site!
Need more than just veterinary marketing ideas for November?
Check out our complete social media holiday calendar for veterinary hospitals. We update it often so you never run out of awesome campaigns and ideas.