Need some veterinary social media inspiration for May? We’ve got your veterinary clinic covered with a guide to add to your marketing plan. This month is jam-packed with fun social media marketing holidays and activities that you can easily tie back to your business, not to mention it’s National Pet Month. Make your clinic stand out this month with engaging social media content, promotional events, and blog posts that are informational and enjoyable. To give you a head start, we’ve put together a list of 15 content ideas to help with your clinic’s marketing strategy this month that should delight and draw engagement from pet owners.
Veterinary Marketing Ideas for May
1. National Pet Month
In the United States, National Pet Month is observed every May – a time to rejoice over the many advantages that our pets provide to our lives. Use this month to celebrate your patients and showcase your staff’s pets.
2. Chip Your Pets Month
Not every pet owner understands the importance of microchipping their pet. According to PetFinder, over 10 million pets go missing every year, and one in three pets will go missing at some point in their life. Make sure your clients understand the importance of this simple procedure.
3. Asthma and Allergy Awareness Month
Many allergy issues go undiagnosed because pet parents believe that itching, paw licking, or rolling around are normal pet behaviors. If you offer allergy testing or solutions, this is a great time to promote them. Education is key, and pet owners do not know enough about pet allergy awareness yet.
4. Lyme Disease Prevention Month
Because Lyme disease is such a dangerous condition in dogs, it’s critical to do all you can to educate clients about how to keep their pets safe from infection, especially if they like taking their dogs for walks or hikes in wooded areas now that the weather is becoming warmer.
5. Be Kind to Animals Week
Since its inception in 1915, the American Humane Association has organized this week all over the United States in order to bring awareness to other organizations and people about the importance of being attentive to animals and preserving them and their habitats. It strives to raise public awareness about animal welfare. So let us be kind not just this week, but also always.
6. Dog Anxiety Awareness Week
The objective of National Dog Anxiety Awareness Week, which takes place this year from May 1 to May 7, is to raise awareness about the emotional well-being of dogs. Provide your clients with information to assist you to recognize anxiety in your dog and offer some strategies for dealing with it in support of this campaign.
7. Star Wars Day
Every year Star Wars fans celebrate Star Wars Day on May 4th because, you know, “May the 4th be with you.” Everyone loves Star Wars, so ask clients to share photos of their pets in their favorite Star Wars outfits. We have a feeling you’ll love the response.
8. National Nurses Day
You can never celebrate and praise your amazing veterinary nurses enough, so make sure that you’re sharing their photos, stories, and their best moments with your social media network. Ask clients to share stories of their best memory with a nurse at your clinic and see what types of stories come through! Prepare ahead and make graphics with your nurse photos.
9. National Animal Disaster Preparedness Day
Are your clients prepared for an emergency? Do you offer any emergency services or partner with other local emergency clinics? Provide information to your customers about what to do in an emergency and how to be prepared for it.
10. Mother’s Day
Take the time to showcase the amazing moms that work at your clinic. Family photos and some information on the team help users get to know you better.
11. National Receptionist Day
Receptionists have a lot on their plates, yet they still have time to function as the clinic’s gatekeeper. Take the opportunity to flaunt your exceptional reception team and demonstrate what makes them great to the world.
12. National Dog Mom’s Day
Mother’s Day is around for human moms, but pet moms need a day, too! Use this holiday to shout out the amazing pet moms of the world. Ask for selfies of them and their pets, and prepare to smile as the photos roll in!
13. National Rescue Dog Day
The National Rescue Dog Day on May 20 is marked with a promise of love, friendship, and compassion. Each year, millions of animals, particularly dogs, are abandoned by their owners and end up on the streets. Many of these creatures were born into a protected environment and are unprepared for life in the real world. Honor your clients that have rescued a fantastic pet that you care for.
14. Heat Awareness Day
Do you live somewhere where the weather gets warmer than average? You understand the risks, but do your clients? Heat affects our animals much differently, and hot pavement or too long in a hot car can cause real issues for pets. Make sure your clients know everything they should know about protecting their pets during the Spring and Summer months.
15. Memorial Day
In the United States, Memorial Day is a national day of mourning for Americans who have lost their lives while serving in the military. Today is a day of remembering and honoring, so make sure your messaging reflects that.
We’ve given you the ideas; now, the next step is creating your content and scheduling it out! Or make your life even easier and let our team take care of your content creation for you. Our content plan customers receive custom graphics and scheduling tailored to their audience and increase traffic to their site!
Need more than just veterinary marketing ideas for May?
Check out our complete social media holiday calendar for veterinary hospitals. We update it often so you never run out of awesome campaigns and ideas.