Need some veterinary social media inspiration for December? We’ve got your veterinary clinic covered with a guide to add to your marketing plan. This month is jam-packed with fun social media marketing holidays and activities that you can easily tie back to your business. Kick-off the start of the holiday season with engaging social media content, promotional events, and blog posts that are informational and enjoyable. To give you a head start, we’ve put together a list of 15 content ideas to help with your clinic’s marketing strategy this month that should delight and draw engagement from pet owners.
Veterinary Marketing Ideas for December
1. Spread Holiday Cheer
The holidays are a great time to spread cheer to your clients and your team. It’s not hard to decorate and make some effort to provide a fun experience for those that come to visit your hospital. Beyond that, you can bring holiday joy to your social media feed! Share photos of your team, patients, and pets celebrating the holidays, and be sure to ask others to share their holiday-themed photos as well. Social media is about building a community, and this is your chance to engage and interact. As clients are spreading cheer with you, they’ll also be more likely to leave your positive Google reviews when asked!
2. Holiday Toxins for Pets
Education is one of the top reasons that people follow pages online, and this is a great time to educate clients and to provide safety tips for your patients. The holiday season is wild and crazy, and it’s important for pet owners to understand the dangers of leaving extra chocolate laying around. Whether you’re sharing a true story or the side effects of a pet chomping into an onion, this is a great time to provide real examples of present danger in their lives. This is extremely shareable content and will surely bring you back some thanks for sharing some knowledge.
3. National Cat Lovers’ Month
The world is obsessed with cats, and there is data to back that up. 15% of all web traffic is tied back to cat-related content. During Cat Lovers’ Month, be sure to share your favorite feline patients, cat health tips, and encourage your clients to share photos of their adorable cats. There are endless tips, facts, and pictures to share, and you’re sure to get a ton of engagement!
4. Safe Toys and Gifts Month
There is a wealth of disinformation and marketing of toys for pets that aren’t always the safest options out there. As the experts in pet care, this is your chance to give your lists of toys and chews that are safe for pets, and those that are not. Your post could lead to someone throwing away a potentially dangerous bone that was left for their dog to chew all day!
Celebrated worldwide for eight nights every year, Hanukkah is about spreading love and light wherever you go. Great captions for your post could be: “Let the light shine bright,” “Making memories and believing in miracles,” or something with humor like “The holiday season is filled with a latke love.”
Kwanzaa is an annual celebration of African-American culture held from December 26 to January 1, culminating in a communal feast called Karamu, usually held on the 6th day. Your social media posts can include messages such as: “Wishing you warmth and togetherness this Kwanzaa,” “May peace, love, and unity bring a happy Kwanzaa to you,” or “Take pride in each other and give thanks for this beautiful Kwanzaa.”
7. World Wildlife Conservation Day
As veterinary professionals, it’s important to take a stand for all animals, not just those you see as patients. For those that are especially involved in these activities, World Wildlife Conservation Day is a great way to spread the word. This day aims to raise awareness to protect endangered species. Since 2012, December 4 has been World Wildlife Conservation Day. Whether there is a certain animal you’re passionate about or an organization that needs help during the holidays, a message directly from your veterinary team carries a lot of weight.
8. International Volunteer Day
International Volunteer Day is a great chance to bring your team together with the community. Whether you volunteer at a local animal shelter or to help those in need in your community, your team and clients can work together to do amazing things. Take the time to formulate a plan and share the information on your social pages. You’ll be surprised at how many of your followers join your cause.
9. International Animal Rights Day
There are many organizations that work to create a more just and compassionate world for animals. If you’d like to get involved, we recommend learning more on the Animal Equality website.
Christmas posts can flow for the entire month, and they are all about spreading love, family, faith, and holiday cheer. Whether you’re showcasing your festive clinic or just spreading holiday cheer, this is an excellent time of the year to spread joy and connect with your followers. Be sure to remind people of holiday closures and schedules to get prescription refills and make appointments in advance!
11. New Year’s Eve / New Year’s Day
It’s the end of the year! Share your big wins, team updates, hospital updates, end of year tips, and encourage clients to do more for their pets in the new year. Whether it’s feeding them better, more exercise, a larger focus on dental care, or anything in particular that is important to you.
12. Holiday Boarding
If you offer boarding or day care, the holidays are the perfect time to promote it! Showcase photos of your facility, introduce people on the team that care for animals that are boarding, and showcase why your boarding center is their pet’s home away from home.
13. Holiday Photos
Everyone loves taking pictures of their pets surrounded by holiday decorations! Whether it’s a custom page on your website where people can upload holiday photos to share (yes, we can build that for you) or an ask to share photos right on your Facebook page, it’s a great chance to engage with your followers!
14. Cold Weather Tips
This time of the year, the weather is dropping and that means additional care is needed for our pets to keep them safe. Tips can include grooming, paw protection, diet, and things like the correct amount of time to let your pets be outside during extreme weather. Include your entire team and turn this into a series of tips that can be shared over a series of days to encourage clients to keep coming back to check your page.
15. Holiday Closures
As your team prepares to spend time away from work and with family for the holidays, be sure to communicate changes in open dates and schedule early and often so your clients can be prepared. Use these posts to remind clients to book appointments and to stock up on food and medication they’ll be needing during the holidays. WhiskerCloud customers, be sure to email our support team with holiday closures so that we can make sure everything is updated online.
We’ve given you the ideas; now, the next step is creating your content and scheduling it out! Or make your life even easier and let our team take care of your content creation for you. Our content plan customers receive custom graphics and scheduling tailored to their audience and increase traffic to their site!
Need more than just veterinary marketing ideas for December?
Check out our complete social media holiday calendar for veterinary hospitals. We update it often so you never run out of awesome campaigns and ideas.