Need some veterinary social media inspiration for October? We’ve got your veterinary clinic covered with a guide to add to your marketing plan. This month is jam-packed with fun social media marketing holidays and activities that you can easily tie back to your business. Kick-off the start of the fall with engaging social media content, promotional events, and blog posts that are informational and enjoyable. To give you a head start, we’ve put together a list of 20 content ideas to help with your clinic’s marketing strategy this month that should delight and draw engagement from pet owners.
Veterinary Marketing Ideas for October
1. Adopt A Shelter Dog Month
Adopting a pet means saving a life, fighting against puppy mills, and typically much less money for the new pet owner. While this is important for the overall animal population, this is an excellent reason for your veterinary hospital to partner with a local shelter to offer special pricing for people that adopt a pet. It’s a win-win for the pets, the owner, and the community.
2. National Pet Wellness Month
You never need a reason to remind your clients about the wellness services you provide, but this month is especially important. Be sure to showcase the importance of wellness and preventive care for animals of all life stages. If you offer wellness plans, this is a great month to showcase the cost benefits of enrolling a pet. If you have specials on parasite prevention or food, you can create landing pages and banners on your website to showcase it.
3. National Veterinary Technician Week
Need we say more? Vet techs are the lifeblood of veterinary businesses and help keeps things calm for the clinic and the clients and patients. In addition to quotes from the veterinarians about how important veterinary technicians are to them, you can also snap some photos of your fabulous team and showcase them on your social pages. Reminder: all hospital team members should be celebrated every single day of the year, not just a single week in October.
4. National Walk Your Dog Week
It’s no secret that pet obesity is a big problem in America and beyond and creates more health problems for pets than most pet owners are aware of. This is your chance to showcase the importance of proper exercise and enrichment for dog owners, as well as the mental benefits that dogs receive from regular walking and exercise.
5. National Black Dog Day
Black dogs are unique and should be recognized! Create a post that asks owners of black dogs to share their favorite photos of their pets, and let’s see some engagement and smiling faces!
6. World Smile Day
Everyone is burnt out, and veterinary professionals are dealing with more stress than ever. World Smile Day is a chance for your team to share smiling photos of the people and pets that make your clinic great. You can also encourage your fans to share a picture of their smiling pets to share on your page. Let’s use the day to spread positivity and happiness around!
7. World Animal Day
World Animal Day is a social movement charged with the Mission of raising the status of animals to improve welfare standards around the globe. As an industry built on providing compassionate care for animals, this is the perfect day to have your team members share why animal care is so critical to them. It’s also an excellent time for the veterinarians and team members to share photos of the animals that bring joy to their life.
8. National Do Something Nice Day
Veterinary professionals do so much for the community, and we hope your fans will use this day to bring some love back to your clinic. You can request 5-star Google reviews, ask for donations for pets in need, or encourage users to do something nice! Volunteering is a great way to bond your team, and a team outing to do something nice is a great way to encourage more of the same behavior in your community.
9. World Mental Health Day
Not many industries understand the importance of mental health more than the veterinary industry. First off—please make sure that you are taking the time to take care of yourself. A post about how your team ensures that you are in a good headspace to care for your pet is a great start to be honest and raw with your clients. It’s also an excellent time for the practice owner to thank everyone for their continued patience as you and your team work together to help care for pets during a pandemic. Regardless, this is a chance to spread positivity and be honest, and people respond to that.
10. National Pet Obesity Day
An estimated 60% of cats and 56% of dogs in the United States are overweight or obese. Pet owners need to be educated on the importance of watching their pet’s weight, and veterinary professionals are the perfect resource for them for this. Be sure to help your clients understand why this is so important for their pet’s life longevity.
11. National Pug Day
Who doesn’t love a snorting smush-faced pug? Encourage photos of the little balls of energy and let all of your social media fans smile together when looking through the comments!
12. National Boss’s Day
Post a photo of the owner, medical director, practice manager, or all of them—and share some fun facts about the group. Your team works hard year-round, and they should be celebrated for the effort they put into running the business. Many pet owners miss getting facetime with the veterinarian due to the pandemic, and a post celebrating them would mean a lot to all parties involved.
13. National Feral Cat Day
Does the average pet owner know the difference between a stray cat and a feral cat? We didn’t know when we were making this post – so it may be some good education for your clients.
14. National Fetch Day
Noticing a trend of pet exercise and wellness this month? Fetch is an easy way to enrich a dog’s life, and pet owners should understand the benefits of engaging with their pet. Building on the human-animal bond is always essential.
15. World Food Day
Nutrition plays a massive role in our pet’s lives, and most owners simply reach for the cheap or most convenient food to give their pets. Whether you sell food at the clinic or believe in a specific diet for pets, this is a great avenue to explain the benefits of particular foods and where they can obtain that food for their pet. It’s also important to explain that a pet’s food needs change over time and explain that your team will be there with them every step of the way.
16. Reptile Awareness Day
If you see exotic pets at your practice, it’s essential to make sure they get some attention too! Just like cats and dogs, exotic pets need wellness and preventative care. Are your exotic pet owners watching for signs that something is not right with their pet’s health? Do they know what to look for? If you have some tips—it’s a good time to share them!
17. Get To Know Your Customer’s Day
Use this to ask specific or fun questions to get to know your customers better. Pet owners spend so much time scouring your website and social media pages to get to know you and your practice, but it doesn’t always work the other way. Asking something like, “How long have you lived in our town?” or “Where is your favorite place to walk your dog around our clinic?” can create real engagement on your social media pages.
18. National Chocolate Day
In veterinary medicine, we don’t celebrate chocolate too much. With Halloween in October, it’s a great time to remind pet owners that chocolate can be toxic to their pets because of certain ingredients. You never need a reason to remind pet owners to be careful with chocolate around their pets, but this is as good of a day as any to make sure they understand the full gravity of how dangerous chocolate can be.
19. National Cat Day
The opportunities are endless here, but it’s a great time to be creative and share cat photos and cat facts. Do you have a clinic cat? Show them strutting their stuff! Do you want to see more pictures of your patients? Ask people to share photos on the page. Tell weird facts about cats like, “Cats have the largest eyes relative to their head size of any mammal” or “Cats have up to 100 different vocalizations — dogs only have 10.”
The team at WhiskerCloud thinks you should have a clinic costume contest only because we want to see it, and we believe your clients would too. Beyond that, this is a great chance to share some spooky fun with your clients and patients. Ask for Halloween costume photos, host a Halloween costume contest on your Facebook page, or share pictures of the decorations you’ve put up at your clinic. No matter what you do, there is sure to be online engagement fun when it comes to Halloween.
We’ve given you the ideas; now, the next step is creating your content and scheduling it out! Or make your life even easier and let our team take care of your content creation for you. Our content plan customers receive custom graphics and scheduling tailored to their audience and increase traffic to their site!
Need more than just veterinary marketing ideas for October?
Check out our complete social media holiday calendar for veterinary hospitals. We update it often so you never run out of awesome campaigns and ideas.