The end of the year is the perfect time to look back at the year in total and do a full audit of all facets of your business, and we’re here to help you with your end-of-year website and social media audits. Things can get hectic, and ensuring your website’s information is up-to-date and as helpful as possible for your clients is essential. Why is this important? 94% of people won’t trust an outdated website; this means that just having an appealing website isn’t enough. Having up-to-date information is essential.

Let’s keep it nice and simple and focus on five things you should check when auditing your website for an end-of-year refresh.

1. Is your veterinary team page up to date?

Is your team page entirely up to date? It’s essential that all of the team members at your clinic are on your website with proper titles, certifications, and updated bios. Your website is a digital extension of your physical office, and it’s comforting for pet parents to come in and see familiar faces. This is your chance to showcase your fantastic team to potential clients.

If you have new team members to add, we can help! Snap a photo with a smartphone, and we’ll edit it to look perfect on your website. We can also assist with bio writing if your team needs it!

READ MORE: Why Leaving Veterinary Team Members Off Your Website Hurts

2. Are you showcasing all of the veterinary services that you offer?

As our world changes, veterinary clinics change with it. Perhaps you’ve recently started offering laser therapy, acupuncture, or want to showcase a new piece of technology you’ve added to the hospital to diagnose patients. Whatever it is, we want to ensure your clients know all about it! Make sure you have all of your services accounted for on the website. If not, let us know, and we’ll create new content to showcase your new services. This is your chance to make sure current and potential clients know everything you have to offer them.

3. Is your veterinary clinic’s contact information up to date?

Every change in your hospital’s day-to-day operations may require an update on your website, online listings, and social media—we can help. If you’ve changed your hours, phone number, or adding a text number or app, we want to ensure everything is updated on your website and online listings. Please triple-check that everything is current with your hospital’s operations. Email us at if you have any changes, and we’ll update everywhere.

4. Do you have any new veterinary accreditations?

Did members of your team get AAHA-accredited throughout the year? Perhaps your clinic is now Cat Friendly™ certified or Fear Free™ certified this year. If yes, we can help create content around this for your website and social media pages. This is your chance to showcase your new accreditations and let current and potential clients know why you’ve chosen to go above and beyond for their pets.

5. What pages do you need to add to your website?

New content is vital for solid SEO, and adding pages for relevant content is always good. Of course, you may not even be thinking about pages that could bring real value to your website. Don’t worry; we have some inspiration to get you going.

  • Careers page: We looked — the leading veterinary job boards charge $100+ per year, per listing. That’s a lot of money, and you don’t get to showcase your hospital in the process. Click here to learn more.
  • A fresh About page: The homepage is a complete overview of the hospital and what you offer, and the About page is a reminder of who will be caring for their pet. 64% of consumers report a strong relationship with a brand because of shared values. So, tell them what you’re all about! Click here to learn more.
  • A digital forms page: It’s not always easy to get anything done with one or more pets in an exciting waiting room full of smells and noises. In this new world, we want to make things as simple as possible for you and your clients. It’s time to switch to digital forms. Click here to learn more.
  • A custom link tree page: A link tree page is a personalized, easily customizable page on your website that houses all the essential links you want to share with your audience. Click here to learn more.

The end of the year is a great time to audit, update, and refresh your digital presence, and we’re every step of the way to help. Please email us at, and let’s get the ball rolling!

Veterinary Website End-of-Year Audit FAQs

Q. Why is an end-of-year website audit important for veterinary clinics?
A. An end-of-year website audit is crucial because it ensures that your clinic’s website remains trustworthy and relevant to your clients. As 94% of people won’t trust an outdated website, keeping your site updated with the latest information, team member bios, services, and contact details is essential for maintaining client trust and engagement.

Q. How can updating the veterinary team page benefit my clinic’s website?
A. Regularly updating the veterinary team page helps create a more personal connection with pet parents. It showcases your team’s qualifications, experience, and commitment to pet care, making your clinic more appealing to current and potential clients. This update is a chance to highlight your fantastic team and ensure that all new additions are represented.

Q. What should be included when showcasing veterinary services on my website?
A. When showcasing veterinary services, include comprehensive details about all your services, especially new ones like laser therapy or acupuncture. It’s also an excellent opportunity to highlight any advanced technology or techniques your clinic uses. Detailed, engaging descriptions help inform clients about what you offer and can attract new business.

Q. How often should I update my clinic’s contact information, and why?
A. Your clinic’s contact information should be updated whenever there are changes in operational hours, phone numbers, or communication methods. Keeping this information current is vital as it helps clients reach you quickly and ensures that your clinic appears reliable and well-organized.

Q. What is the significance of adding new veterinary accreditations to my website?
A. Adding new veterinary accreditations, such as AAHA, Cat Friendly™, or Fear Free™ certifications, showcases your clinic’s dedication to high standards in animal care. Highlighting these accreditations can build trust with pet owners and differentiate your clinic from others.

Q. Why is adding new pages, like a Careers or About page, necessary for my website’s SEO?
A. Adding new pages like a Careers or About page is essential for SEO as it brings fresh, relevant content to your site, which search engines favor. These pages also provide valuable information to your clients and potential employees, enhancing user experience and engagement.

Q. How can a digital forms page improve client experience?
A. A digital forms page simplifies the administrative process for clients and staff, making collecting and processing necessary information more efficient. It enhances the client experience by reducing wait times and making interactions with your clinic more convenient.

Q. What is the advantage of having a custom link tree page on my veterinary website?
A. A custom link tree page on your website provides a centralized and easy-to-navigate space for visitors to access all essential links. This can include services, appointment booking, contact information, and social media platforms, improving user experience and engagement.

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