Congratulations! You’ve just launched your own veterinary business, or maybe you’re in the beginning phase of starting up your new practice. Regardless of where you are in the process, mastering your online presence is key in helping you grow your business. Setting up a website of your own is crucial to this growth.
Set yourself apart from your competitors.
At the very least, your website will be a place for new clients to find important information about your practice, including business hours, location, and services provided. However, your site has the potential to be so much more. Use your site to highlight what makes you different from your competitors. Are you the only veterinarian in your area that specializes in small mammal care? Build a page spotlighting that. This increases the chance of reaching clients who are looking for your particular services.
Give your business the credibility it deserves.
In today’s day and age, having an online presence is expected. Being active online ensures that you are putting your best foot forward and increases your reach. A website not only provides the opportunity to showcase your services but also to take control of your reputation. According to a Stanford web research credibility study, 75% of people judge a business’s credibility based on the look of their website. When pet parents are looking for a veterinarian, they are making a very important decision about who to trust with the health and well-being of their family member.
There are many things you can add to your site that will increase your credibility. For example, an about us page highlighting you and your staff credentials, a photo gallery of your patients and the clinic, a page to showcase your top reviews, or an emergency page detailing how your practice handles emergencies. Showcasing your credibility to new clients can be the difference between a booked appointment and a Google search for your competitor.
Seems like a lot of work.
Are you a business of one? Or is your practice so busy that the thought of taking on something like a website seems like more work than it’s worth? Not to worry! Once established, your site will do all the heavy lifting (including answering common questions, which will reduce your time spent responding to each inquiry) and if you build your site with WhiskerCloud, you’ll have our incredible support team available to assist you every step of the way. Building beautiful custom veterinary websites is our thing!
SEO, SSL certificate, conversion rate. If you are unfamiliar with the world of web design and branding, these terms can be overwhelming. While it is true that it does take background knowledge to develop a site that delivers results, this shouldn’t deter you from creating your own website. The benefits of having a fully updated, well-designed website far outweigh the effort put in to produce it. To make things even easier, let us do all the work, from your branding (including your logo) to your fully functional website. WhiskerCloud does it all! Every WhiskerCloud user gets unlimited support from our team for things like team page updates, landing pages, new blogs, SEO optimizations, and more.
Your social media presence isn’t enough.
Utilizing social media is a great way to interact with clients (and post cute pictures of your patients), but if your practice’s web presence is solely on social media, you are missing out on a huge segment of potential clients. Additionally, although it may feel like you have total control over your accounts, ultimately you do not own those pages, and changes to the platform can happen without warning, forcing you to spend a lot of valuable time keeping up with updates of algorithms and other processes. At WhiskerCloud, we believe that the main focus of your social media profiles is to drive traffic to your website and convert that traffic into scheduled appointments (i.e., more clients walking in your doors).
Our WhiskerCloud social media team is made up of experts in all things social. They are always on top of any platform changes to ensure that your social media pages are optimized for success!
What’s the point?
Another common objection to website development is questioning the necessity of the site itself. After all, if the services you provide can only be done in person, then what is the point of having an online presence, let alone a website? As stated earlier, your site’s main purpose is to drive business into your clinic. According to a 2016 Deloitte article, $0.56 of every dollar spent in person can be connected back to digital interaction. Increasing the traffic to your site equals increased traffic to your practice. Building your website is just the start. In the future, you may want to expand your services to take place online — think video visits and an online pharmacy.
Want to start off your amazing new business with an equally amazing new website? Contact us today to book a demo and learn more about what WhiskerCloud has to offer you.