Having trouble hiring veterinarians? You’re not alone. The veterinary sector is witnessing an unprecedented growth spurt. It’s projected to grow by an impressive 17% from 2020 to 2030. That’s a much faster rate than the average across all occupations. This upswing is primarily attributed to a variety of factors. These include:
- An aging population
- A rise in pet ownership
- Increasing costs associated with veterinary care
In this blog post, we’ll look at what this means for job opportunities, salaries, and hiring trends within the veterinary profession.
Opportunities Abound: The Demand for Veterinary Professionals
As the veterinary field expands, so does the demand for professionals. Whether you’re a veterinarian, a veterinary technician, or a veterinary assistant, there’s no shortage of opportunities. The critical challenge, however, is hiring the right people who will seamlessly integrate into your clinic’s culture.
Building Your Brand: The Importance of a Solid Digital Presence
Where to begin tackling this challenge? Your veterinary website. This is your digital handshake with potential employees, and it plays a pivotal role in attracting suitable candidates. Here’s what this involves:
- Brand Identity: This goes beyond choosing appealing colors or updating your logo. Your brand identity extends to defining your brand voice and translating it into your entire online presence.
- Career Portal: We advocate for a career page on your website. This dedicated space for open positions makes it easier for quality candidates to find you and apply directly.
Showcasing Your Clinic: The Value of Transparency
Transparency is vital in today’s digital age. It’s a fact that 64% of applicants research companies online after spotting a job opening, with 37% prepared to abandon the application if they can’t find sufficient company information.
Adding ‘About Us‘ and ‘Team’ pages to your website can give candidates a glimpse into your work culture and express your value to your employees.
Leveraging Social Media: Consistency Is Key
Your social media platforms can significantly boost your recruitment efforts. Consistency across platforms – with similar color schemes, fonts, and brand voice – gives you a professional edge while attracting potential employees. Cross-posting job openings across platforms and linking them directly to your website’s career page can significantly widen your reach.
Salaries and Specializations in Veterinary Medicine
On to the specifics. In the United States, the average annual salaries for veterinary professionals are as follows:
- Veterinarians: $100,160
- Veterinary Technicians: $37,710
- Veterinary Assistants: $27,290
The veterinary industry is rewarding, teeming with opportunities for growth and advancement. However, embarking on a career in this field requires adequate preparation. This could involve earning a veterinary science degree or gaining practical experience as a veterinary technician or assistant.
The surge in demand spans various specialized areas. For veterinarians, the highest demand lies in small animal medicine, large animal medicine, equine medicine, and exotic animal medicine. The top demand zones for veterinary technicians and assistants are general practice, specialty practices, animal shelters, and veterinary hospitals.
WhiskerCloud: Your Partner in Leveraging Your Digital Presence
Here at WhiskerCloud, we’re equipped and eager to assist you in leveraging your digital presence to find the perfect fit for your team. Whether it’s building and management of a custom veterinary website, branding, or social media, we’re equipped to tailor everything to match your clinic’s unique culture. Book a demo with us today to learn how WhiskerCloud can help you save time and elevate your business!
Veterinary Hiring FAQs
Q: What is the expected growth of the veterinary industry?
A: The veterinary sector is expected to grow by 17% from 2020 to 2030. This is much faster than the average growth across all occupations.
Q: What are the main factors driving this growth?
A: The projected growth in the veterinary industry is primarily attributed to an aging population, increasing pet ownership, and rising veterinary care costs.
Q: Where is the demand for veterinary professionals highest?
A: For veterinarians, the demand is expected to be highest in small and large animal medicine, equine medicine, and exotic animal medicine. There’s a peak demand in general practice, specialty practices, animal shelters, and veterinary hospitals for veterinary technicians and assistants.
Q: What is the average salary for professionals in the veterinary field?
A: In the United States, the average yearly remuneratiis at $100,160 for veterinarians, $37,710 for veterinary technicians, and $27,290 for veterinary assistants.
Q: How can a solid digital presence help attract suitable candidates?
A: A robust digital presence can serve as an effective recruitment tool. A professionally designed website with a clear brand identity can attract quality candidates. A dedicated careers page allows potential applicants to find and apply for open positions through your site easily. Transparency about your clinic, culture, and team can enhance your online image and attract the right people.
Q: How can social media assist in the hiring process?
A: Consistent branding across social media platforms can improve your professional image and attract potential employees. Cross-posting job openings across platforms and linking them directly to your website’s career page can significantly widen your reach. Social media is also an excellent channel to keep followers updated on your current hiring status and to get your existing clients to help spread the word.
Q: How can WhiskerCloud help in improving my clinic’s digital presence?
A: WhiskerCloud can help manage your website, enhance your branding, and manage your social media presence. We’re well-equipped to tailor everything to match your clinic’s unique culture, saving you time and boosting your business.
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