The holidays are here, and while it’s a great time to relax, it’s also the last chance to get any revenue into the business before the end of the year. Special holiday hours and days off mean less time for pet parents to come to your clinic and pay for treatments, goods, and medication. Not to worry, we have some simple ways you can get people in the door and add some life to your clinic during the holidays! It’s not all about revenue – it’s also essential to bring the sense of family and togetherness with your clients during the holidays, and these tips can help. We think these inexpensive marketing ideas can help your veterinary hospital stay busy during the holidays.
1. Be sure to update and promote your holiday hours!
Make sure that visitors to your website, people Googling your clinic, or stopping by the clinic understand what your holiday schedule will be through December and early January. This will allow them to plan accordingly and perhaps will drive them to get in before the holiday off-time. (WhiskerCloud clients, please be sure to email your holiday hours to our support team at firstname.lastname@example.org)
2. Decorate and invite clients in for a photo op.
Whether it’s “photos with Santa” or a special “holiday baked goods for pets night,” getting creative to get your clients in the door will help strengthen the bond that you share with your clients. If you don’t have space, partner with restaurants, pet stores, or other neighborhood businesses that would love to join you in spreading some holiday cheer. Even if you don’t invite clients to the clinic, decorate and post photos to social media. Have a contest or informal poll to see which decorations clients like best and would enjoy the most when visiting.
3. Develop special holiday offers.
End the year with a bang with special offers that pet parents will love. Reminder: sales only work if it’s something that clients actually want. Meaning – 10-15% off a dental cleaning, buy six get two free on common heartworm protection, or a free nail trim with a wellness exam are what get people in the door. Make sure that your offers are meaningful and helpful in driving people to the clinic. When thinking about offers, ask yourself, “would I make an appointment to take advantage of this offer?”
4. Gift or treat with purchase.
Children all over the world wait in line to visit Santa, and usually get a chance to tell him what they want and they even walk away with a candy cane! Why not leave each patient with a holiday treat after they come to visit you? Crack open a bag of treats or place an order of some sort of special gift – make sure each patient leaves with a smile on their face! We think your clients will love it, too.
5. Partner up and do some good!
Whether you collect food and blankets for a local animal shelter in need of supplies or help less fortunate families during the holidays – doing some good can help strengthen the bond with your community. Now’s the time to reach out to local shelters and non-profits that support both humans and animals to find out how you can help. Get your clients involved and do some good over the holidays together.
The holidays are for spreading cheer and joy – and you can do that in your clinic with little to no effort. Need additional ideas or help? The WhiskerCloud team is here for you. Don’t hesitate to contact us if you need some inspiration. Happy holidays from all of us at WhiskerCloud!
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