We love building custom websites that help users locate you, learn about you, and convert (request/book an appointment, call you, request a refill, etc.). WhiskerCloud’s mobile responsiveness allows users to access your website from any device and receive a tailored experience that helps them connect with your business. While having a clear path to booking an appointment, calling you, or finding directions to your clinic are wonderful things – we want to take your website to the next level of engagement. It’s time to start engaging with clients even more. Looking to expand your team? A custom careers page will allow you to share job postings and allow candidates to apply right on your website! Today, we have three important pages that we think should be on your website!
1. A photo gallery/memorial page
It can not be overstated – photos of happy patients and clients in your clinic on your website and social media pages are important. It allows potential clients to get a feel for your clinic, and see that others are enjoying their time there. Additionally, it shows them that you care enough about your current patients and clients enough to showcase them as an integral part of your business. Of course, getting this user-generated content is hard to come by. More importantly, it’s not possible for your team to get photos and videos of your patients where they are most comfortable, at home! This is why we recommend adding a photo gallery page to your website! Users can upload a photo, we’ll approve it on our end, and the photos will get posted to your website AND you’ll have them to share on your social media channels! No more waiting around for good content, it’s coming directly to you!
2. Careers Page
Finding help is hard – but we can help! Presenting your clinic with a beautiful online presence is step one (and we’re pretty good at that), step two is letting potential candidates apply for jobs with your company right on your website, from any device they may be using. Our careers page allows you to share multiple positions, and create an online form that allows you to gather any and all information you need to find the right candidate! Users can upload a resume, cover letter, and anything else you require right on your website! Even better – we’ll handle the SEO to make sure your veterinary careers page shows up in search engine results!
READ MORE: Is Your Website Costing You Good Hires?
3. An FAQ Page
Do you get a lot of the same questions over and over? Creating an FAQ page can help you educate clients, provide additional information in a time of need, and speed up communication when responding to inquiries. Everything from your holiday hours, to an emergency protocol, and payment types accepted. Even at WhiskerCloud, we built out a pretty comprehensive FAQ page to answer any questions you may have!
We hope you’ll let us get creative and create some fun, interactive pages on your customer veterinary website!
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