You own or run a business, and you’re entering an important phase of the digital age. Everyone uses their phone to browse the internet and find local businesses. At this point, you’ve made the decision to go with a budget or DIY website, and your business isn’t growing online like others in the industry. One big question remains—is your website holding you back from real growth?
Everyone will try to sell you on the fancy features like SEO, telemedicine, and appointment requests. We do all of that, too, by the way! Today, we want to talk about the UX of your website and what makes it important. The UX is the user experience that you create for your users as they browse your website. These stats are eye-opening and should be taken into consideration for all veterinary business owners.
The first stat shouldn’t shock you at all.
75% of people base business credibility on a website.
Does a beautiful website mean a credible business? Stats say that is the perception of users, and it’s something you want to consider. Your website needs to look contemporary and clean, and it should clearly showcase your business to people browsing the website.
Here’s something else to think about: on average, 78% of users to our customers’ websites are visiting the website for the first time. If someone found your business and visited your website today, what impression would it make? You can have the greatest facility and staff on Earth, but the users of your website will not know that. You need to tell that story with solid design and storytelling.
59% of people prefer a beautifully designed website.
This seems low to us, but it’s still an important stat to ponder. Six out of 10 people who make their way to your website want a beautiful and modern website. Would you be willing to risk six of your next 10 potential clients on an outdated or DIY website that is not up to par? Design is more than just the look of a website—it’s the user experience you’re creating that matters.
READ MORE: Five Signs That It’s Time to Upgrade Your Website
If you find yourself saying, “Don’t look at that ugly website, just call us,” it’s time for a change. How important is that first impression? A Missouri University of Science and Technology study reported that it takes a person less than two-tenths of a second to form an opinion about your brand when they visit your website while taking another 2.6 seconds for the eyes to fully adjust and respond to that impression.
86% of visitors want information about products and services.
You’d be shocked at the number of websites we see that do not list the full menu of services, options, and offerings of the veterinary hospital. There is an endless number of veterinary hospitals in the world that offer laser therapy, specialty surgery, and boarding options—without ever mentioning it on their website. It’s not just about saying, “we do this and this and this,” but it’s also about sharing your mission.
Getting at the emotion of veterinary medicine is, shall we say, one of the easier challenges in marketing. Imagine trying to tug at the heartstrings as a forensic accountant similarly. Ask yourself why you get up every morning. Why do you put up with the long hours, the back pain, the tears? What motivates you to wipe your eyes after a hard euthanasia, square your shoulders, and head into the puppy visit in room 2? Why do you stay past closing to explain insulin shots to an elderly widow who looks shell-shocked at her beloved pet’s diabetes diagnosis?
READ MORE: Why Your Hospital’s Mission Statement Stinks
These stats are eye-opening, right? Well, it’s all leading up to the “final boss” stat that you should pay attention to.
94% of people won’t trust an outdated website.
It simply comes down to this: millennials and modern pet owners want simplicity and modern design when choosing a hospital for their pet. If your website is old, outdated, or broken when attempting to use it, you are costing yourself business. A new website increases your chance of bringing in new clients with great SEO and a seamless path to get information or book an appointment online from any device.
Want your clients to really love using your website? Digitize and customize all of your client forms so they can complete them online from the comfort of their homes. We can help! Click here to learn more.
Turning to the professionals to create an enhanced digital presence is a simple and affordable way to take your business to the next level quickly. We look forward to speaking with you soon!
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