It’s the most wonderful time of the year! The holidays are full of happiness, friends, family, and memories—even better if you’re prepared for the changes they bring to our life. While the holidays mean more days off and a little more “excitement” added to our daily lives both at work and home, it also makes things a little more chaotic at work. While preparing plans for your personal life, we want to help you ensure your digital life is all set for the changes the holiday season brings.
The holidays are all about communication and being prepared – and focusing on this in your personal and professional lives will make the end of the year feel like a breeze!
Put together a plan!
The holidays mean things can be a little slow in your veterinary hospital, but that doesn’t mean it’s time to give up. Now is the time to use content to educate and convert business for your hospital. Did you know more pets get lost during national holidays than at any other time of the year? This is a perfect time to remind people about the importance of microchipping! Do you offer boarding or pet camp? The holidays are the ideal time to do some marketing around that. It’s important to let your community know that you’ll be there to care for their pets during their busy holiday season. If you offer emergency care, let it be known. Even if your marketing efforts don’t lead to new business today, pet owners in your area must know who to call if the worst-case scenario comes to fruition. Want to reach a broader audience? Try a 30-day trial of the WhiskerCloud advertising platform! This allows you to reach pet owners you’ve never met before that are looking for the exact services you offer. It’s a match made in heaven.
Be clear about your schedule for the holidays.
No one expects your veterinary hospital to be open on Thanksgiving, Christmas, or New Year’s Day. However, there may be some confusion about your hours on the day after Thanksgiving, Christmas Eve, and New Year’s Eve. Now is the time to update the hours on your website and online listings like Google to ensure everyone knows when you’re open and closed. Updating the hours is one thing, but be sure also to communicate the updates on your website and social media pages. WhiskerCloud is here to help! Email our friendly support team at digital@whiskercloud.com, and we’ll make sure everything is updated and communicated to your clients.
Prepare for dips in business.
The holidays are slow for most companies that aren’t e-commerce, but you can prepare for that. In addition to more travel and holidays, which can result in less traffic inside your veterinary hospital, more national holidays means more long weekends, also known as fewer days to do actual business. This is the time to offer specials on dental cleanings, new client offers, and boarding. In addition to holiday-specific specials, you should also run holiday-specific advertisements and put out holiday-specific content. During times like this, it’s essential to be aggressive in your marketing so that you can make up for the revenue lost during slower periods. While your competitors are relaxing, you can make the holidays the time of year you increase your new patient numbers by being available and ready to care for their pets.
Get innovative with your marketing!
We have some simple ways to get people in the door and add life to your clinic during the holidays! It’s not all about revenue – it’s also essential to bring a sense of family and togetherness to your clients during the holidays, and these tips can help. These inexpensive marketing ideas can help your veterinary hospital stay busy during the holidays. Click here to get our holiday marketing ideas!
The holidays can be hectic for any business and especially for veterinary hospitals. WhiskerCloud is here to help make your life easier. Whether it’s creating a custom landing page for your holiday marketing efforts, updating hours on your website or online listings, or helping with graphics – you are not in this battle alone. Email our team at digital@whiskercloud.com if you need anything at all. Happy Holidays from all of us!
If you’re looking for more marketing ideas, check out our calendar featuring all the essential social media holidays for veterinary hospitals.
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