It takes constant effort to develop an authentic brand in veterinary medicine. Back in 2020, brand trust was at an all-time low. You’ll need to maintain an open line with your clients and explain the goal of your brand to establish confidence with them.
Your website is your first impression with most potential clients, and it’s a great way to showcase your veterinary team and what they’re all about. Why is this important? Your company’s credibility may make or break your customers’ purchasing decisions. According to a poll of 1,500 consumers, 90% feel that authenticity is crucial when selecting which companies to support.
So what can you do on your website to showcase what makes you so great? We have some tips for you.
You should showcase reviews on your veterinary website!
The average consumer reads ten online reviews before making a purchase decision. Why not make it easy and showcase them right on your website? Showcasing client reviews on your website will help to build your brand’s credibility and authenticity.
Google reviews directly impact your SEO and local rankings, so it’s essential to get reviews and encourage people to leave more. We know that reviews are tied to Google search engine rankings and your website.
We also know that reviews are tied to your Google My Business page, which is linked to your website, and so on.
Once potential customers are on your website, social proof will help them decide to make you their veterinary hospital of choice! Did you know that testimonials can increase conversions on sales pages by 34%?
Tell your veterinary origin story!
Why did you become a veterinarian? Where did you go to school? Why did you decide to start your veterinary practice? How has your veterinary practice evolved over the years? What are your core values, and how do they guide your business decisions? When potential clients visit your website, they should immediately know how much you love caring for animals, making them trust you to care for their pets.
Your business’s story is what distinguishes it from your brand. Whether it’s as simple as making people happier or as ambitious as helping the environment, good brands have a goal behind them. Explain how and why you do what you do to establish confidence with your consumers.
Have trouble telling your story? We put together a guide on how to write the perfect bio for your website.
It’s best to use real photos of your veterinary clinic on your website!
WhiskerCloud has tens of thousands of stock images to use on your website, and we like them to be high-quality, color-matching, and make the user think they are actually from your hospital. We work to make sure to use photos of your area to bring your website to life and connect it with your community. Of course, these photos cannot replace high-quality images from inside your hospital.
Show genuine pictures of your team members, hospital, and clients in your marketing. Get a professional photographer to take excellent photographs if you have the resources. Are you running low on funds? Find the member with the greatest smartphone camera and ask them to pose your patients in the clinic; it’s that easy.
As the world continues to fill up with new veterinary businesses, it’s important to showcase what makes you different from the rest.
It takes time to establish a genuine brand. You’ll need to maintain an open line with clients and convey your brand’s purpose to earn their trust. You’re not finished yet; you’re just getting started making your brand more genuine.
We’ll be here to help you tell your story through design, copywriting, and impeccable user experience on your custom veterinary website.