WhiskerCloud works with thousands of veterinary professionals worldwide, and the same issue comes up every time we’re working with them to create content for their new website. It’s a single piece of content, and it’s not the services page. Veterinary professionals are not big fans when it comes to talking about themselves and all of their accomplishments. You’re unique, and you do amazing things; now it’s time to tell the world on your shiny new website!
Writing a professional bio can be more challenging than it seems, but we think these tips can help make it nice and simple for you. It’s all about breaking the bio down into small parts and then expanding upon them and turning it into a must-read for any users scrolling through the website.
- Your name! This is the easiest part of the whole bio!
- Your current role and how long you’ve been doing it. This is where you share your level of experience, and it’s your chance to share your history in veterinary medicine.
- Your goals and plans for the future. Whether you’re an LVT that’s going to school to become a vet or someone working their way up to Practice Manager—tell your story!
- The professional achievements and accomplishments. Have you done something amazing? This is your chance to share it with current and potential clients.
- What you like to do when you’re not working. Showing people who you are outside of work may help you find common interests with your clients.
- A fun or quirky fact about yourself. A fun fact is a great way to end your bio by making the reader smile as they get to know you.
Your website users want to get to know you quickly and probably won’t read a novel about your life. Let them know what makes you qualified to care for their pet, what makes you great, and something fun so they feel like they know you.
Your website users want to get to know you quickly and probably won’t read a novel about your life. Let them know what makes you qualified to care for their pet, what makes you great, and something fun so they feel like they know you.
We know, we know: veterinary medicine is not about self-promotion. When in doubt, follow these three simple rules to write a website bio without driving yourself crazy quickly.
1. Do not overthink it! No one knows you better than you.
Following the tips above will make this a simple task for you. Just fill in the blanks, add some personality, and be sure to add as much information as possible, and you’ll finish your perfect website bio in minutes.
2. Look for inspiration online or borrow ideas from other people at your clinic.
Are other members of your team having a great time writing their website bio? Take a look and see any great ideas that you could borrow and make your own. Perhaps the structure is throwing you off, but reading online bios can provide you with the inspiration you need to finish the bio quickly.
3. You’re amazing—do not forget it!
We know that self-promotion is not easy for everyone, but that doesn’t mean you cannot showcase some of your most significant accomplishments in your website bio. Be sure to include where you went to school, the certifications you’ve earned, and anything else that you’re proud of from your time in veterinary medicine.
One last tip for our veterinarians reading this is to include your team on the website! It takes the entire team working closely together to keep everything running smoothly.
READ MORE: Why Leaving Veterinary Team Members Off Your Website Hurts
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