We know that more traffic to your veterinary website directly translates to booking more appointments, so our goal is to get as many users to your site as possible and have them convert. There are many pieces of the puzzle for driving traffic to your business, from having a custom veterinary website, strong veterinary-focused SEO, a thoughtful content strategy, and partnering with a company that can help with an expert veterinary advertising strategy. Today, we’re going to tell you why Google Ads can take your veterinary business to the next level almost instantly.
Pay for play is not something that most veterinary professionals love to hear, but this is the surefire way to show up at the top of Google when people in your area are searching for veterinary services that you provide. The Fortune 500 companies (the top 500 companies in the world) spend over $1,000,000,000,000 per year on advertising, and there isn’t a single one that isn’t skipping advertising as part of their growth plan.
Here are 11 reasons veterinary hospitals should use Google Ads.
Google is MASSIVE and the leader for digital advertising.
As you’re probably aware, Google is the most utilized search engine out there with 92% of the market share. They process over 63,000 search queries every second, and Google is easily the most visited website on the Internet. Putting your ads on Google is equivalent to putting up a billboard along the world’s busiest highway. In fact, Google’s biggest competitor (Bing) has only 2.5% of the market share for online searches with third place Yahoo only have 1.5%. If someone is searching for veterinary care online, we can safely assume there is a 92% chance they are searching for it on Google.
Your money is spent only on web traffic that clicks on your Google ads.
Google ads are pay-per-click, meaning you only pay for the ad when a user clicks on it and visits your site. When you invest money in Google ads, your advertising budget is being used more effectively by only paying for ads that are actually working! This is why it’s important for the company helping you with targeted veterinary ads to focus on high-performing, clickable ads.
Ads live at the top of Google’s search engine results.
Google places its ads at the top of search results to ensure they are instantly visible to the searcher. By investing in ads, you are automatically boosting your position in the search rankings. As veterinary SEO experts, we strategize your clinic’s online presence to get your website at the top of Google rankings. However, even the best SEO strategies need time before making an impact on your search position. With Google Ads, your rank in search results will change immediately with pay-per-click positioning at the top of the results.
SEO is amazing, but pay-per-click wins every single time.
At WhiskerCloud, we spend a lot of time perfecting SEO strategies to the needs of each of our clients. From building sites to optimizing Google My Business profiles, SEO is a cornerstone of our process, extending to reputation management, social media management, and so much more. We stand by the idea that SEO is king and will help grow your online presence for the long haul. While all of these things are still important, if a competitor invests money into Google ads and you don’t, there is no amount of SEO that can prevent them from beating you in the Google search rankings. It’s that simple.
Your Google Ads results are measurable and optimized constantly.
Google provides analytic tools that help you measure the effectiveness of your ads. The data they provide can help you determine how to continue investing. If you work with WhiskerCloud, we’ll take this a step further by breaking down the data in a way that is easy to understand, and we’ll walk you through strategies for further ads investment. Did you know that every single WhiskerCloud customer gets their own dashboard with all of the data you could ever need?
Google Ads provides endless targeting options to ensure maximum exposure.
Google Ads can be targeted in numerous ways, including demographics, like age, location, and language, searched keywords, and affinity (a users’ habits and interests). These details can help you effectively reach your most valuable and relevant audience. We take it another step further by maximizing your budget by only running ads during the times and days that you’re open for business.
There is a proven return on veterinary clinic investment with Google Ads.
According to Google, businesses that utilize Google Ads make an average of $2 for every $1 spent on ads. If you are spending any money on advertising, Google should be one of the main places you choose to invest. Of course, this math only works if you have trusted experts helping you manage the budget and record the results. Finding the ROI can be difficult for veterinary hospitals, but the math is simple: cost per click that led to conversions on your website and the value of those conversions. We with you to fill in the data to find these numbers.
Google Ads are highly customizable.
Google Ads are highly customizable and can be tailored to fit your business needs. You can also adjust your spending at any time. This makes it easy to test out just how much you need to spend to get the return you want to see. In addition to text ads, we can also do Google Maps ads, video ads on YouTube, and image ads for retargeting across Google properties. Of course, your budget and needs are determining factors in the types of ads that we run.
Google Ads allows you to showcase contact information on the ad.
Google can display your phone number and address right on your ad. Since 70% of mobile searchers call a business directly from Google Search, having this information live conveniently next to your entry makes it that much more enticing for a user to click your phone number to book an appointment.
Google Ads plus a search engine optimized veterinary website will take your business to the next level.
Let’s say you have a stellar new custom WhiskerCloud website with all the built-in SEO components. Google Ads will work with your site to boost your business even further than SEO alone. Google tells us that utilizing both “SEO and Google Ads together may give you the best chance of bringing traffic to your site in the short term, and enhancing your business’s presence online for long-term success.”
Google Ads will also show up on Google Maps, too.
Did you know that over 1 billion people use Google Maps every month? In addition to Google Ads being pushed to the top of results on the Maps tab of Google’s site, ads are also prioritized on the Google Maps app. So when a user searches “vet near me,” as long as your ad is targeted correctly, your clinic’s entry will populate at the top. We work hard to optimize your website, images, online listings, and ads to ensure that you show up no matter where anyone is searching.
Are you ready to grow your veterinary hospital with Google Ads?
Now that you know how beneficial Google Ads can be for your business, it’s time to develop a plan and get your clinic seen! Our expert team will ensure you get the most out of your advertising budget. We can help you get your strategy up and running. When you work with us, you’ll get a team that handles everything regarding your advertising, including ad creation, analytics tracking, and constantly updating your ads to ensure you get the most return on your investment. Additionally, we’ll meet with you monthly to discuss the results and optimizations of your ads. When you’re ready, we’re here to discuss all of your veterinary advertising options.