It’s all about SEO.
SEO, or search engine optimization, is the practice of increasing your site traffic through search engines (e.g., Google, Bing, etc.). The more effort you put into improving your SEO, the higher your site will rank on web searches and the more likely your site is to generate visitors. There are many ways to boost your SEO—in fact, the WhiskerCloud team comprises experts in SEO. One major element that we focus on is your Google My Business, or GMB, profile. Why is this so important? 46% of all Google searches are local—meaning that people are searching for services like you every day.
What is a Google My Business profile?
Any Google search you do for an established business should generate a business page on the side of your search, which acts as a directory entry. This page contains all the information relevant to your practice, including your address, phone number, website, reviews, and much more. By the way, your Google reviews are also extremely important in increasing your search engine rankings. In fact, a recent Google update made an up-to-date Google My Business profile the number one factor in local SEO.
At WhiskerCloud, our team works hard to ensure your site is utilizing all methods to increase your clinic’s SEO. We treat your GMB profile as an extension of your website. This means that we transfer the information that is used on your site to your GMB profile.
It’s a good practice to keep your GMB profile completed and current. The more information you share about your practice, the easier it is for potential clients to find you and your website and to then book an appointment.
Some things on our checklist include:
- Verifying your contact and business information: Our team makes sure items like your phone number, hours of operation, and website URL are accurate. These are baseline things that are easily missed when setting up your profile.
- Thoroughly filling out your clinic’s services: This is another area that most either miss or do not fill out completely. We ensure that all the relevant information regarding the services you provide is showcased on your GMB profile.
- Uploading your logo: Keeping constant branding is very important for your clinic’s overall marketing strategy. Google provides a space for your logo to live on your GMB profile, and we take advantage of this by uploading a clear, high-resolution image of your logo.
At WhiskerCloud, optimizing your practice’s GMB is a part of every plan we offer. Our stellar team will review your profile and complete a checklist of edits to ensure that your business is generating as much traffic as possible.