For the first few weeks of our existence, we tested a number of marketing targets on Facebook to reach you (veterinary professionals). They kept bombing. We tried people that had listed their profession as a veterinarian, vet tech, practice manager, etc. It didn’t work. Finally, we figured it out. We decided that human behavior is more accurate that tinformation given to us, so we targeted people that had an interest in seven different veterinary-based pages on Facebook. Voila, it worked. However, there was one more thing we had to consider – we needed content that would go viral. We felt our best opportunity was to share the love in the community because that’s what makes this industry so great. Our pets are family and you keep them healthy, it takes a team of special, caring people to do great work in this industry. A great photo, a great quote, and a call to action to tag someone that inspires you led to over 650,000 people reached, 13,000 engagements, and a whole lot of love in the veterinary community. You proved us right, to go viral in this community, it’s all about positivity and love.
Here’s the post from our Facebook page:
That $100 we spent helped us reach 54,848 people which led to a total viral reach of over 650,000 people, proving that there is so much love in the veterinary community.
Overall, this was a great test, introduction, and marketing campaign. Thank you for all that you do, vets.
