Your veterinary business can never have enough video content in your marketing strategy, as most internet users are now consuming more digital video content than ever. Video is a versatile and engaging format that can promote your brand, products, or services in various ways. Video content can be used on your website, social media channels, or email marketing campaigns to reach a wider audience and boost your business’s online visibility.
You can create many different types of videos for your veterinary business, such as educational videos about pet care, testimonials from satisfied customers, or even promotional videos about new products or services. No matter what type of video you create, it’s essential to ensure that the video is high-quality and informative so that viewers will keep watching until the end. You should also include a call to action at the end of the video so that viewers can become customers or engage with new products and services.
Consumers want video content, and the trends are growing quickly.
Video content is popular for entertainment purposes and may also be used to promote brands. According to recent research, 54% of consumers want to see more video content from a company or brand they support. Video content is easy to consume and can be used to promote just about anything.
The average person spends 16 minutes watching online video ads every month. Of those who watch videos, 78% take action after viewing, such as visiting the website, searching for more information, or making a purchase. Video advertising is growing faster than any other digital format and is quickly becoming a must-have for businesses of all sizes.
Video content leads to a high return on investment.
The return on investment (ROI) is the key. Regarding the statistics, 88% of video marketers are happy with their video marketing efforts on social media. According to the same study, 80% of marketers feel that video advertisements they post on social media provide a good ROI.
How are people consuming video content?
According to HubSpot Blogs findings, 66% of customers have watched video content (such as product demonstrations, reviews, FAQs, unboxings, etc.) to learn about a company or product. Veterinary businesses can do this, too. Clinic tours, Q&A with team members, testimonials, video health tips, and more!
High-quality video content is hard to create, right?
We agree that creating solid video content can be intimidating and expensive if you want to do it correctly. There are many ways to shoot a high-quality, inexpensive video with whatever you have at your disposal. Also, keep in mind that the effectiveness of a video is often defined by the value it delivers—meaning that your clients will be more concerned with the message you’re providing than the quality of the video.
In a recent Hubspot survey, it was found that product value than you may think.
How significant is production value when choosing to watch a video?
- Somewhat important: 36%
- Very important: 28%
- Neither important nor unimportant: 27%
- Somewhat important: 4%
How long should your video content be?
Apps like TikTok and Instagram have created trends of micro-content being valuable to users, and it’s something that veterinary brands can benefit from. This means you don’t need to make long, drawn-out videos with multiple takes and plenty of edits when creating video content to promote your brands. Video content under three minutes is popular. According to the same Hubspot survey, short-form content wins.
What is the optimal length of a marketing video?
- Less than 60 seconds: 16%
- 1-3 minutes: 36%
- 4-6 minutes: 27%
- 7-9 minutes: 15%
- 10-12 minutes: 4%
- 12+ minutes: 2%
The key takeaway for your veterinary business, video content can help you grow your brand. People want to learn more about brands through videos because they can get a lot of information in a short amount of time.
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