Yes, your online reviews matter!
If you’re an avid reader of the blog, you know that we’ve talked about stopping negative reviews before they happen. We’ve given you tips for replying to reviews when they come in from clients. We’ve even told you how important reviews are for your SEO!
Let’s back up all of this information with some data!
At WhiskerCloud, we put data before anything else. We’re excited to share some interesting information with you, and how it relates to your veterinary hospital.
90% of potential customers read reviews before visiting a business.
That’s right, they are reading reviews before coming to see you. They see the good and the bad, so it’s important to respond to reviews and always remain professional. With that being said, good reviews are always valuable! Tip: If a client is checking out with a smile on their face – ask for a positive review! It’s that simple.
88% of consumers trust online reviews as much as personal recommendations from friends and family.
What does this mean? 90% of potential customers read reviews before coming to see you and 88% put a lot of trust into these reviews with no other information. Tip: Make sure your online review platforms (Google, Yelp, Facebook) are optimized, promote your business well, and have a solid standing with reviews.
72% of consumers say positive reviews make them trust a local business more.
Not only are reviews important, but well-written positive reviews mean quite a bit. Tip: Connect with clients and let them know how much a thoughtful review would mean to your business. As the data shows, it’s important.
10% of website traffic is attributed to reviews online.
This tells us that people do their research online before choosing a veterinarian. We also know that 90% of consumers are influenced by the reviews they see online. This should tell you all you need to know – online reviews drive more business. Tip: Provide great service, get great reviews, respond to all reviews, and keep doing what you’re doing!
One final thought:
Don’t sweat bad reviews, they are going to happen. Respond respectfully, take the drama offline, and keep providing amazing service to your clients. WhiskerCloud customers have our veterinary reputation management team here to watch your back and help with bad and fake reviews.