WhiskerCloud is rolling out brand new dashboards for all of our clients this month, and we can’t wait for you to see them! In addition to real-time tracking on your website, you’ll also see all of your important Facebook data. It’s important to keep in mind that social media can fluctuate greatly month by month, so one or two down months is perfectly normal. With that in mind, you may find yourself wondering what you can do on your end to increase engagement, clicks, and impressions. Working in a partnership with WhiskerCloud to manage your social media will lead to some pretty exciting outcomes!
Here’s how one hospital increased engagement on social media by nearly 70% in one month by making one simple change.
The Problem: Stagnant social media engagement. With WhiskerCloud managing their social media, this hospital was doing well. However, they wanted to take their social media to the next level.
The Solution: Involve the entire team in taking photos to share with WhiskerCloud and flood their Facebook page with epic, adorable, fluffy patient photos.
How We Did It
The first step to changing your strategy on social media is to look at your top-performing posts. With your new WhiskerData dashboard, you can review the top posts each month to see what type of content is resonating with your audience. After reviewing the top posts each month, we found that photos of your team with your patients get far more engagements, clicks, and impressions than any other type of post.
Knowing what kind of photos do well on their Facebook page, this hospital took the challenge back to their team and even incentivized participation. They challenged their entire team to send in the best photos of their team in action with the patients, patients sitting nicely in the lobby or exam room, and showcasing their hospital in the process. At the end of the month, the team reviewed their top-performing posts and the team member who submitted the #1 photo received a prize.
After this challenge was placed before their team, we saw a huge increase in excitement and participation. The WhiskerCloud team edited each photo and shared it strategically on social media. Take a look at the data below to see this hospital’s month over month increase in engagement, clicks, fans, and impressions in just ONE month!
As we’ve shared with you before, the content coming from inside your hospital typically performs the best. Informational articles, national holidays, fun facts, and reminders are great content to share with your audience (and the WhiskerCloud team is here to help!), but including a mix of personal photos from your hospital is important. By creating a partnership with WhiskerCloud to manage social media, we can work together to create a powerful social media presence for your hospital!