Every veterinary hospital wants to grow; business is business, after all. However, it’s essential to find the right type of client to ensure you can build long-lasting relationships and create bonds with clients and patients. Marketing has always been there for new client acquisitions, but things can feel a little murky during a pandemic. We have three tips that can help you start bringing in the right type of new clients for your veterinary hospital.
Create engaging content that people actually want to see.
One of the most important methods of attracting new clients is through content marketing online. This is done by putting out value-based content on your website, social media pages, and blogs. Sixty-seven percent of U.S. households—or about 85 million families—own a pet, according to the 2019-2020 National Pet Owners Survey conducted by the American Pet Products Association (APPA). Basically, there is always someone on the internet looking for the information only you are equipped to share. You want to be the one putting it out there so that when someone is searching the internet for valuable information and tips regarding their pet, they find you.
When pet owners are vetting a new veterinary clinic to use during this time, they are looking for someone qualified to care for their pet and who has the kind of personality and experience they’re looking for in someone to care for their pet. In today’s world, it’s not just about reading the reviews and looking at a clinic’s website; they are also looking at your social media pages. If you can answer your target customer’s questions and provide them with the valuable content they are looking for when they search for pet care tips, you’ve already got your foot in the door for bringing in a new client.
These types of content include:
- Describing your clinic’s services in detail on your website
- Showcasing your team and veterinarians on social media
- Providing posts or blogs containing tips and care instructions for your pet
This is crucial for content creation purposes as well as search engine optimization.
READ MORE: The Veterinary Hospital’s Guide to Local SEO
Start putting the “social” in social media.
As we discussed above, creating valuable content is so important when building a social media strategy. However, it’s more important to create content that people actually want to engage with. Think outside the box and offer content that only you can provide. Even better, make sure to engage with clients when they respond, like, share, or tweet back at you. Having a presence is nice; having a team there to bring your page to life is what you should be aiming for. WhiskerCloud’s team provides full management of social media, including content creation, posting, responding, and ensuring that your clients know that someone is on the other side and ready to chat with them.
The community you desire to build is already searching for you, following your pages, and determining the quality of your business when you may not even realize it. The more clients and potential clients feel like they know you, the more they will trust you.
Be the veterinary hospital you would want to care for your pet.
Would you go to your practice? If you had no prior knowledge of it and all you were working with was your website, social media pages, and Google reviews, would you be sold? Everyone says they provide “compassionate” and “high-quality” care for their patients, but how do you take it a step further when telling your story?
What is your ideal veterinary clinic? How do you plan to become that clinic? WhiskerCloud can help with your website, social media, SEO, content creation, and more, but how will you convey your mission and level of care through all mediums, digital and physical?
During a pandemic or not, putting your best foot forward is always important when attracting new clients. Whether it’s them seeing a social media post shared by a current client or the level of service they receive when they call or email your hospital for the first time, always be on your A-game. We can help with the digital part—the rest is up to you.
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