Post-Launch

Congrats! We have some more work to do on our end.

Your new website looks great!

The new website is looking great, but the WhiskerCloud team still has some work to do on our end. SEO, analytics, security, and more!

What We Focus On

There is so much more to a website than pretty photos and beautiful design. Below is a run-through of everything the WhiskerCloud digital team is focusing on after your website launches.

Analytics

When your website launches, our team adds Google Analytics to all pages on your website so that you know how many people are coming to your website and what they’re looking at when they visit. We also track how long they spend on your website, what device they’re using, and the pages they look at most often. You’ll be sent a private link to a custom analytics dashboard that we’ve built just for you! Now you’ll be able to see your web stats whenever you want. Our dashboard allows you to pick a date range to look at your web statistics during a specific period.

We also include organic search analytics, so that you can see which pages are ranked the highest on Google! We’ll be sure to track all impressions, clicks, and click-through-rate, so you know that the SEO methods we’ve put in place are working for you!

Search Engine Optimization

We go the extra mile when it comes to search engine optimization. While there are a lot of buzzwords when it comes to SEO, we make it easy for you. We no longer live in the world of keyword stuffing on websites, we focus on what really matters.

Web Security and Encryption: All WhiskerCloud websites come with a free SSL certificate to encrypt your website. Enjoy the benefits of added security and a big bump in SEO rankings from having this on your website.

Mobile Responsiveness: Our sites are built custom with mobile in mind! Did you know that more internet users surf the web on a mobile device than a computer? More importantly, Google implemented mobile-first indexing for their websites. We make sure your website passes all of Google’s tests which lead to a higher SEO score.

Web Speed: Hosting your website on our secure server means that you get the added benefit of cloud computing and content delivery networks. Your website will load quickly, which is a must for top-rated websites on Google’s search engine rankings.

On-page SEO: In addition to finding the right mix of quality content and keywords, we also implement header tags on each page of your website to make sure we’re “speaking Google’s language.” We’ll make sure Google’s spiders are able to index and crawl your website to find the information they need to rocket you up the search engine rankings!

Meta Data: Each and every page of your website will have a custom-written meta title, description, and include keywords that help Google find your page. We even go the extra mile of adding keyword data to your photos and videos, so you also show up high on Google’s image search rankings!

Website Indexing: Every page of your website is built with SEO in mind, and then each page is indexed with Google. We don’t like to sit back and wait to see your rankings grow over time, so we take the extra steps to ensure Google recognizes your new website as quickly as possible.

Disclaimer: SEO is not a perfect science. With a new website, indexes and changes to Google’s search engine rankings can take anywhere from 14-21 days to go live, with continued optimizations and changes occurring over time. SEO is a process that takes time to perfect, and there is no one-size-fits-all¬†approach to it. Each clinic needs to factor in location, clinic age, and competition when focusing on SEO.

Security

We’re big on security. In addition to each website containing its own SSL certificate, we also have some other security features that we think you’ll love. Your website has its own firewall, a dedicated IP address, and malware scans that run 24/7 to protect you. We also have spam filters and are able to block spammy IPs to make sure your inbox isn’t be filled with unwanted messages.

Our Big Checklist

Did you know that WhiskerCloud has a huge internal checklist that we manage for your website? We do a full quality assurance inspection to make sure everything is working perfectly:

 

  • SSL certificate
  • Google analytics on all pages
  • Sitemaps created
  • Metadata and header tags on all pages
  • Location and schema information on all pages
  • Indexing all pages with Google via Google Webmaster Tools
  • Connection of Google My Business
  • Link and 301 redirect checks
  • Sendgrid API connection
  • Spam filters activated
  • ADA information added and activated

Have a question?

Click the button below to contact us – we’re happy to walk you through the entire process of getting started with WhiskerCloud!