Instagram is a weird and wacky world of its own, and sometimes it can be tough to navigate. With so much talk over the algorithm, hashtags, and posting schedules. On top of all of that, you need to actually create awesome content, take great photos, or shoot behind-the-scenes videos to make sure you have relevant content to post.

If you’re currently using Instagram, we think these tips will help streamline the process and let you focus more on creating content and responding to engagement, and less time with the little nuances of Instagram’s mobile platform.

Set up a business account on Instagram

If you are running your page as a business, you should make sure it’s set up on Instagram as a business account. The official Instagram website explains how to do this quickly and easily:

To switch your profile to a business account:
1. Go to your profile and tap
2. Tap Settings
3. Tap Account.
4. Tap Switch to Business Account.
5. We recommend that you connect your business account to a Facebook Page that is associated with your business. This will make it easier to use all of the features available for businesses. At this time, only one Facebook Page can be connected to your business account.
6. Add details such as your business or accounts’ category and contact information.
7. Tap Done.
8. With a business account, you’ll get access to business features and Instagram Insights. These tools can help you better understand who is engaging with your business on Instagram. You can also adjust the privacy of your profile in your Settings at any time.

Move your favorite filters to the front of the line!

Does your brand have a unique look and feel? Good! Maybe it’s a certain filter that ads just the right look to your photos to make them pop. You can move that filter to the front of the line on Instagram, and save yourself valuable time with posting!

When posting a photo or video, the filter will immediately pop up:
1. Swipe with your finger and scroll to the end of your filters and tap Manage
2. Press and hold the three line icon next to each filter and drag the filters you use most to the top of the list
3. You can also uncheck the circles next to each filter to hide filters you don’t use often
4. Click Done

Set up filters for spam comments!

Do you get a lot of spammy comments and messages on Instagram? There’s a good chance a certain hashtag is triggering it. We don’t want to stop using those hashtags, but you may want to pre-block certain comments, or make sure nothing NSFW hits your feed!

First, go to your profile and tap the (three lines) hamburger menu.
1. Tap Settings at the bottom of the menu
2. Tap Privacy
3. Tap Comment
4. Make sure that Hide Offensive Comments is turned on.
5. Tap next to Manual Filter to turn it on.
6. Enter any specific words, phrases, numbers or emoji in the text box to filter out comments you don’t want to see. Please keep in mind that this applies to new and existing comments on posts, so it will go remove these same spam comments from past posts as well. If you ever turn the filter off, all of the comments from past posts will reappear.

Save pre-built replies that you can use often!

What are your hours?

Do you take walk-ins?

You probably get the same questions quite a bit, and typing out the answers may start to feel tedious. Now you can save pre-built responses to save you time from all of those comments you’re getting. When a new comment comes in, you can reply much quicker!

First, go to your profile and tap the (three lines) hamburger menu.
1. Tap Settings at the bottom of the menu
2. Tap Business
3. Tap Quick Replies
4. Tap New Quick Reply
5. Next, you will create a shortcut and message. So if you get a ton of comments asking about your hours, create a Shortcut named “Hours” and have the message be a long response with the hours and how to contact you. Make as many as you want and save time on all of those comment replies you need to get to!

Instagram is an incredibly valuable tool that can help your business if used properly. We understand it’s a time commitment, but it’s worth it if you’re able to create good content to share! Have anything you want us to add to this list? Leave a comment, and we’ll ask our social media team for more Instagram time hacks!