SEO is search engine optimization, a term used to build a website and create content that helps you rank higher on Google. Why is this important? You probably have competition all around you and a good chunk of people are using Google to search for a new veterinarian. Do you come up? Are you on the first two or three pages? If not, you’re losing business right away. Maybe you have a specialty clinic? You can own the market with the right SEO pieces in place.
A quick (nerdy) lesson: Google has it’s own language and algorithm to build it’s search engine results. Google crawls your site looking for well-written content, strong website usability, and the keywords it’s looking for to create it’s search engine results. By having a beautiful, custom website with strong SEO, you’ll be able to rank high and get much more traffic to your website! Even better? Having a mobile-responsive website (like the ones WhiskerCloud builds) helps your search engine rankings even more! Today, the WhiskerCloud team gives you tips on how to optimize your site for stronger veterinary SEO rankings! These are some of our results below!
1. Have a great website.
We completely understand why it seems odd that a company that builds custom websites for veterinarians would tell you how important it is to have a great website. With that being said, Google factors in so much more than just keywords when deciding your Google rankings. Your site needs to be mobile responsive because over 90% of people use Google search on their mobile device. Your site needs to have a high usability factor and have links to your address, phone number, email, etc. to make you come up on Google Places and other location-based tools. People will be searching for a veterinarian in their area and we want you to come up!
2. Get all of the veterinary SEO details right.
The keywords in your URL on every page affect SEO scores, believe it or not. On every single page and post on your website, we focus on creating a strong meta title, meta description, and meta keywords to tell Google what you’re trying to convey and what keywords you want to rank high for on Google. In the backend of your WhiskerCloud website, we can not only do all of this for you, but we can get a grade for each page to optimize it, and automatically index it with Google! This is how it looks on the backend of a WhiskerCloud site (optimized for high rankings in Denver):
3. Good content always wins.
You have a great website and did all the right things in the code, but you still need to focus on strong content. Google wants to give it’s users the best information when they are searching for something. Your website should tell a story: where you are, who you are, what you do, why you do it, and what problems you can solve for pet parents in your area! Have special offerings? Showcase them! Feature images of your clinic, the people that take care of pets at the clinic, and happy pets that have had wonderful experiences there. You want to answer people’s questions before they have to ask them.
4. Having a blog helps.
Veterinary SEO is boosted tremendously when a blog is updated regularly on the website. Providing great content, linking to your social media pages, and doing the things we mentioned above will absolutely boost the organic search traffic to your website. A strong veterinary blog lets you demonstrate your knowledge on certain topics and provide free tips that will make pet parents love you even more. We can help you craft amazing blog posts that will bring in clients and boost your veterinary SEO scores.