Search engine optimization is a crucial aspect of digital marketing for veterinarians. Here at WhiskerCloud, we often talk about the power of Google SEO, but YouTube SEO is nearly as powerful. Of course, you must overcome the hurdle of planning, creating, editing, and posting new content. Recording videos can be intimidating, but we have some tips that can help.
YouTube SEO stats you should know
- Video results are 50x more likely than a blog post that is completely text-based to rank organically in Google.
- Compared to a blog post that is completely text-based, blog posts featuring videos receive a 157% boost in search traffic.
- The click-through rate (CTR) for video search results is 41% greater than for standard website search results.
- The typical time a person stays on your website is increased by two minutes when you use videos. This increases conversion, too.
- Videos in blog posts are 53x more likely to rank on Google’s first page.
- Video-based blog posts receive 3x higher inbound links than blog posts that are completely text-based.
- For the same keyword search, 88% of videos that rank on Google also rank in the top ten on YouTube.
How to shoot marketing videos for veterinary businesses.
- Plan your content: Before you start filming, you must plan what you want to say and how you want to present the information. This will help you stay organized and ensure your message is clear and concise.
- Invest in a tripod: A tripod will help stabilize your phone and prevent shaky footage. This will give your videos a professional look and make them easier to watch.
- Use natural light: If possible, try to film in a well-lit room with plenty of natural light. This will make your videos look bright and clear. If natural light is unavailable, invest in a good quality smartphone light.
- Record in landscape mode: Recording in landscape mode will give your videos a wider field of view and make them easier to watch on a computer or TV screen.
- Pay attention to sound: Poor sound quality can detract from the overall quality of your videos. Try to film in a quiet location or use a microphone to improve the audio.
- Edit your videos: Use a simple video editing app to trim your footage, add captions, or include music. This will help you create a polished final product that looks and sounds professional. Customers on WhiskerCloud’s Content Plan will receive assistance with video editing!
- Optimize for YouTube: Before uploading your videos to YouTube, make sure to include relevant keywords in the title, description, and tags. This will help your videos rank higher in search results and reach a wider audience.
How veterinary businesses should upload and prepare content for vital YouTube SEO.
Customers on WhiskerCloud’s Content Plan will receive assistance with uploading videos with the proper checklist in place for success. Here are a few tips on how veterinarians can improve their SEO on YouTube:
- Use keywords in your video titles, descriptions, and tags: Keywords are the words and phrases people use when searching for content on YouTube. Including relevant keywords in your video titles, descriptions, and tags makes it easier for people to find your videos when they search for related topics.
- Create video thumbnails that are eye-catching and relevant: Your video’s thumbnail is the first thing that people will see when they come across your video on YouTube. By creating a thumbnail that is both eye-catching and relevant to your video, you can increase the chances that people will click on your video and watch it.
- Optimize your video’s file name: The file name of your video is also an essential factor in SEO. Including relevant keywords in your file name can help search engines understand what your video is about and make it more likely to appear in search results.
- Use closed captions and subtitles: Closed captions and subtitles can help make your videos more accessible to a broader audience, including those who are hearing impaired or non-native speakers. Additionally, they allow users to follow along with the spoken content and make it easier for search engines to understand the content of the video.
- Engage with your audience: Engaging with your audience is a great way to build a community around your videos and improve your visibility on YouTube. Responding to comments and questions and encouraging people to share and like your videos can help to increase your views and subscribers.
- Promote your videos on social media: Social media is a great way to promote your videos and reach new audiences. By sharing your videos on social media, you can attract more viewers to your videos and improve your visibility on YouTube.
- Collaborate with other veterinarians or influencers: Collaborating with other veterinarians or influencers in the field can help you reach new audiences and improve your visibility on YouTube. Collaboration can also help you learn from others and improve your video production skills.
- Track your analytics: YouTube provides analytics that can help you understand how your videos perform. By tracking your analytics, you can see which videos are getting the most views and engagement and use that information to improve your future videos.
By following these tips, your veterinary business can improve its SEO on YouTube and attract more viewers to its videos. By creating high-quality, informative, and engaging content, promoting it on social media, engaging with the audience, and tracking analytics, veterinarians can increase their visibility and reach more potential clients. Additionally, by optimizing the video’s file name, using captions and subtitles, and collaborating with other professionals, veterinarians can help search engines understand the content of the video and increase the chances of appearing in search results.
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